Marketing
Effective Marketing Ideas For Your Coffee Shop
Most of what I am going to talk about in this article is geared towards the new coffee shop. However, it can be utilized and directed towards an established shop.
Outside of your regulars, coffee is an impulse buy because the customer saw your sign. Aside from your regulars, most folks do not set out to [...]
7 Reasons Why Good Interior Design Is So Important For Your Coffee Shop Profits
Don Clarke ran a shop fitting and design company before he set up his own coffee shops. He has the following words of wisdom on the importance of interior design.
1. Good design is a major marketing tool. The way your shop looks will determine how many people are tempted to cross your [...]
Business Case Study; Oil Change Business and Coffee Shop Combo Business Model
Does oil and coffee mix? Well it certainly does for one small business in Needles, CA. They have a successful business now in a rather run-down and in economic decline town. Needles although in California is not doing to well these days, worse off in summer it can reach 117 degrees out their in the [...]
Do You Have What it Takes to Operate a Coffee Shop?
It takes much more to operate a coffee shop than a love of such products. You have to be able to continually offer what customers are looking for. There is no shortage of consumers out there for coffee products. By the same token though there is no shortage of coffee shops in most areas. What [...]
Certified Organic vs. Fair Trade Certified
The title of this article is disturbing. The concepts of Organic and Fair Trade are very important to building (rebuilding) a sustainable society. The good news is that the certifications are not mutually exclusive and actually complement each other nicely.
First, a word about certification. In our current market, third party certification is essential to both [...]
They Are More Than Just Coffee Shops Now
A coffee shop is more than just a place to get a drink. If you are seeing it for only that then you nare certainly missing out. I have a very busy day most of the time but I tend to enjoy it. I seem to thrive on staying busy and I don’t know what [...]
For The Love Of The Coffee Shop
Coffee shops of all sizes are here to stay so this can be a great business to invest in. It doesn’t matter if you buy into a chain establishment or develop your own reputation from the ground up. There is definitely a demand for coffee all year long so as long as you can meet [...]
What Do Customers Want From Their Coffee Shop?
Do you have what it takes to operate a coffee shop? These days consumers are looking for more than a cup of either regular or decaffeinated coffee that they will drink black or with a mixture of cream and sugar. They want a full line of drinks that include lattes, cappuccino, espresso, and other favorites.
You [...]
A Unique Marketing Spin for a Coffee Shop
Three business partners contacted me about creating a marketing plan for a coffee shop that they were opening in Greenwich Village in New York City. They had already leased a 3000 sq. foot space, which is very large for a coffee shop. They had not worked out what type of food or coffee they would [...]
Attracting Customers To Your Coffee Shop
Coffee shops are offered in many sizes and designs, but all of them have some great features. Or at least they should have them if they want to keep a steady stream of customers coming in. The hours of service are very important because people want to enjoy their coffee when it works for them.
The [...]
