Marketing Daily: Here’s The Deal: Buy A Volvo, See Sweden

If the idea of a sm”rgand#229;s is enough to get you to a Volvo dealership, the company’s U.S. marketing arm has a couple of offers for you. Volvo Cars of North America’s (VCNA) is extending its Overseas Delivery Program, offering buyers an opportunity to pick up their vehicle from the factory in Sweden, with the automaker paying for the trip and the vehicle’s trip back to the States.

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